Our Story

We were born and raised in Florida, where the sunsets are unforgettable, and the outdoors are a way of life. As native Floridians, we’ve always had a deep connection to this state and a love for fishing, hunting, and exploring everything it has to offer.

Blackrush Apparel started as an idea—a way to create something that felt true to us. No outside influences, no shortcuts. Everything we’ve made has been done in-house, learning as we go and staying focused on what matters: representing Florida in a way that feels real. We don’t have formal training, but we have passion, and that’s been enough to get us here.

For us, Blackrush is about more than clothing. It’s about capturing Florida’s untamed beauty—from the blackrush needle grass along the water to the wild spaces that make this state so special. We want to remind people of everything Florida has to offer while inspiring them to protect it.

This brand is our way of sharing what we love about our home. It’s not just an apparel company—it’s a tribute to Florida, the adventures it offers, and the community of people who love it as much as we do.